P.70 is one of those rare fragrances that is difficult to describe in simple words, and that is exactly its biggest strength. The opening is surprisingly fresh and airy, almost aquatic, which initially makes you think it is going to be a light, casual scent. But then the heart reveals itself—a warm, slightly powdery blend of amber and soft spices that completely shifts the mood into something deeply sensual. It is this striking contrast between cool and warm, fresh and deep, that makes P.70 so highly addictive. People around you will catch whiffs of it throughout the day and wonder what it is, making it a truly unique offering from Excellence Attar.