Introduction

Excellence Perfumes LLC (“Excellence,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our products, or interact with our services across the United Arab Emirates and beyond. By using our services, you agree to the terms outlined in this policy.

Information We Collect

We collect personal information that you voluntarily provide to us when you make a purchase, create an account, subscribe to our newsletter, contact us, or participate in any promotions. This includes your full name, email address, phone number, shipping and billing addresses, payment information, date of birth, and any preferences you share with us regarding fragrances or services.

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs. This data is collected through cookies and similar tracking technologies to help us improve your browsing experience.

How We Use Your Information

Your personal information is used to process and fulfil your orders, manage your account, send order confirmations and shipping updates, provide customer support, and deliver personalised fragrance recommendations based on your preferences. We also use your data to send marketing communications such as newsletters, promotional offers, and new collection announcements, but only where you have explicitly opted in to receive such communications.

Additionally, we may use your information to analyse website usage trends, prevent fraudulent transactions, enforce our terms and conditions, and comply with applicable laws and regulations in the UAE.

Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your data with trusted service providers who assist us in operating our business, including payment processing partners, shipping and logistics companies, email service providers, and analytics platforms. These partners are contractually obligated to handle your data securely and only for the purposes we have specified.

We may also disclose your information if required by law, regulation, legal process, or governmental request within the UAE or any other applicable jurisdiction, or to protect the rights, property, or safety of Excellence, our customers, or the public.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, remember your preferences, and understand how you interact with our site. Essential cookies are necessary for the website to function properly and cannot be disabled. Analytics cookies help us understand website traffic and usage patterns. Marketing cookies may be used to deliver relevant advertisements and track campaign performance. You can manage your cookie preferences through your browser settings at any time.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption for sensitive data, secure servers, regular security assessments, and restricted access to personal information on a need-to-know basis. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Order records are retained for a minimum of five years in accordance with UAE commercial and tax regulations. When your data is no longer needed, it is securely deleted or anonymised.

Your Rights

Under UAE federal data protection laws, you have the right to access the personal information we hold about you, request correction of inaccurate or incomplete data, request deletion of your data where it is no longer necessary, withdraw your consent for marketing communications at any time, and request restriction of processing in certain circumstances. To exercise any of these rights, please contact us using the details provided below.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit through our links.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Excellence Perfumes LLC
Dubai Design District (d3)
Dubai, United Arab Emirates
privacy@excellence.ae
+971 4 123 4567